Compelling content is a cornerstone of any modern content marketing strategy. and More than 50% of businesses currently invest money, time, and energy into content marketing, with most of them publishing new material every single day.
So we know how important publishing quality content is, but what should your first steps be? and What should you do about the content marketing strategies associated with it? In this blog, we will be going through a quick and very easy process to create a great content marketing strategy based on competitive research in just quickly.
By following the steps discussed strategies, you will be able to compile a list of keywords and topics that will work out for your content marketing strategy and easily prioritize which ones to go after first. A great place to start when building a content plan is to take a look at the competition.
Understanding which keywords your competitors are focusing on can clue you into areas where you may lack content or even and missing out on potential customers. Even if you don’t know who exactly your competitors are, that’s no problem, and going to introduce you to a tool that can identify them for you. and Let’s dive in.
Steps For Great Content Marketing Strategy
Keyword Gap Tool
We will be using SemRush’s great list of tools you can check them out. The first tool that we will be using for content marketing is the “Keyword Gap Tool” from Semrush. This is a great tool that compares your site with your competitors and shows keywords that you share and most importantly, the ones that you’re missing.
Now, this tool will actually suggest competitors here that you can compare your site to. and So even if you don’t have an exact idea of who to compare yourself to, the tool takes care of that for you. For example, I’m going to be using Elle.com, a fashion magazine.
And you can see here that the tool has suggested the websites of other fashion magazines. and Then click compare. Keyword overlap and visualization are great ways to get an idea of how much or how little you share with your competitors.
And you will get to also a quick list of the top opportunities. and But let’s scroll down and take a look at the detailed list for the sake of creating a content plan, let’s filter the results and only see keywords that are missing from your site.
Let’s stop for a second because I really want you to understand how useful this is you’re seeing immediately which keywords you don’t have on your website and you’re not ranking for on your website and all your competitors are.
This is just basically a whole list of topics and keywords that you can immediately target and You can also filter by traffic volume to help prioritize content topics by focusing on ones that are bringing significant traffic and to your competition.
Let’s refine even further and take a look at a list of keywords that we’re missing and our competitors are ranking in a top ten position for.
Keyword Overview Tool
Now, let’s select a few keywords and add them to a new keyword list. Clicking on a keyword is going to take us to the “Keyword Overview tool” This tool shows helpful stats about that and particular keywords such as search, volume, and difficulty score.
The Question section can provide very useful insights into the questions people are asking about your keyword. You need to understand I need to highlight this these are questions that people are already asking about the keyword that you want to target.
Basically, the people are giving you content ideas. and How great is that? Understanding what information people are searching for, what questions they want to be answered can guide your and content writing and content marketing strategy.
Your content should provide valuable information to people asking these questions. Add these keywords to your keyword list.
Keyword Manager Tool
Clicking on the name of your keyword list is going to bring you directly to the “Keyword Manager Tool” and Well, all of the keywords here are compiled along with key metrics. Let me add that in Keyword Manager and you can always update to get the freshest data available, which is usually the same day’s data.
So it’s always the freshest information you can get. and All of these different metrics can help you organize and more importantly, prioritize which topics to go after. First, pay close attention to the Click Potential column.
This metric tells you how likely it is that people will actually click on your content. So there you have it, you can use this list as your master list for content creation and use the different filtering options to choose which content to create first. And I’m actually going to go even further and show you how some can actually help you write the actual content.
Seo Writing Assistant
So once we have decided all of this, what are we going to do? and Very easy. We’re going to go and write our content and we’re going to do it in the “SEO Writing Assistant” which is in our Content and Marketing Dashboard.
This tool allows you to check your content against SEO best practices and get recommendations for writing the best content. and I’m going to pull now an article from one of my earlier examples competitors and use it to show you how the SEO Writing Assistant works. And we’re going to write it right here. and We enter the right keywords. What is purple shampoo? And since my database is in the US I will click on “Get Recommendations”.
And we see that this is good content, good job, Harper’s Bazaar! and We get suggestions on the readability of the content, we get SEO your suggestions, which keywords we should actually use. and I’m going to show you this in real life, for example, something that we should use is “sulfate-free formula”.
And you can see that the keyword became immediately green because we are using something that is helpful right now and that is related to the content that we searched for. And the tool already gives us the keywords that we should be using. and It gives us also suggestions on the tone of voice and originality.
You can check it, of course, it’s going to come out that I copied all of it because I did. and But this is just to show you, of course, that you can even check if your content is one hundred percent original. And that’s it. By following these steps, you’ll be easily able to create great content and get the knowledge about the best content marketing strategy that will work out for you.
Content Marketing Strategy: Bonus Tip
Content marketing is a long-term activity. Content marketing is about creating and curating content for your audience and delivering value to them.
It is about finding what information your audience wants and providing it to them. Content marketing is about building trust, relationships, and loyalty. Content marketing is essentially about creating a conversation between you and your audience so it’s important to greatly strategize your content marketing strategy.
Contact And Other Details
Content marketing is a great strategy for any business, and with the development of new technology, it has become easier for content marketing to reach a wide audience! If you’re trying to establish a content marketing strategy for your business, feel free to contact us anytime. We would be more than happy to assist you in setting up a successful content marketing strategy!