If your product sells for $500 and your margin on it is $250 – in essence, you’re operating at a 50% margin – and if you decide: “Hey I’m willing to pay someone $100 for every and for every sale they drive me” then you can offer affiliates “Hey for every sale you drive me, I’m going to give you a $100”.
And they may decide that they’re going to drive these affiliate marketing sales through SEO, Pay Per Click, and Facebook advertising. Whatever it may be, that’s up to them. That’s what affiliate marketing is all about.
5 Easy Ways to Increase Affiliate Sales
Now there are a few things that you to know about affiliate marketing.
1. Promote Your Affiliate Program
Number one: it’s really hard to recruit affiliates where do you look for them right? You can’t just go around the web to go find marketers and say “Hey, you want to join my affiliate program?”.
Instead, you want to join networks like Clickbank.com
so when you join these affiliates networks and you talk to them, they’ll tell you: “Hey here’s your product here’s what you should price it at for CPA, this is what you should pay people every time they drive you a sale”
And they’ll make sure it’s competitive and you’re not losing money because the last thing you want to do is be willing to pay someone $10 per sale when it costs them $20. Because if it costs someone $20 to drive you a sale, they’re not going to take $10.
That means they’re going to be losing money. Especially if you’re making thousands of dollars, they’re going to be like: “no, you gotta offer more” You have to be competitive. And companies like Clickbank that offer affiliate marketing networks will tell you what you should price your offer at.
There are other ones too like another site that I use is JVZoo
is also another place that you go to recruit affiliates. In addition to that, you can also go to conferences like Affiliate Summit. Affiliate Summit or Affiliate World are really big affiliate conferences where all these marketers go and they’re looking for new offers to promote.
So go there and you’ll find people who’ll be willing to promote your offers
these conferences even teach you how to price your product, what to sell it for, what to give affiliates to incentivize them etc.
2. Optimize Your Affiliate Website
The second thing you need to do is to continually optimize your own website, if people are driving traffic, but those visitors aren’t converting into customers, that means they’re driving irrelevant traffic, but most affiliate marketers are good at what they do.
So usually the traffic sources typically qualify or it means that your web page isn’t converting and your web page not converting is usually the issue so you want to run surveys.